The usage of ECF boards and papers in daily life is exemplified by applications like paper cups ,note books converted by ITC's greeting and gifting business and mithai boxes.

1. Paper Cups: The market of paper cups is India is gaining rapid momentum and is showing a healthy growth rate . Paper cups converted on ECF boards exhibit much more rigidity as compared to plastic cups .The print appeal on a paper cup is also far superior compared to plastic cups . Besides all this paper cups made on ECF boards are hygienic and pose far lesser pressures on the environment .The market of paper cups can be broadly classified into cups for hot and cold beverages
   
   
   
2. Stationery: ITC's greeting ,gifting and stationery business markets notebooks under the brand name of ClassMate and Paperkraft .The paper used for these notebooks are manufactured from ECF pulp. Due to the superiority of the ECF pulping process over other processes the paper is much brighter and whiter.
   
   
   
3. Mithai boxes: Traditionally the mithai segment in India have been using boxes made on cheap quality of paperboards which are made on recycled boards. Not any more! With growing awareness of health and hygiene a lot of mithai shops in Kolkatta and Pune are adopting ECF boards .With better print appeal as compared to the traditional boxes and the approved standards for food packaging on ECF boards the sweet shop owners are seeing value and are rapidly shifting from recycled boards to ECF boards.